Researching your Customers

Everything about the business should begin from the customer or the end user. In marketing, understanding the needs, wants, motivations and problems of your customers is an absolutely critical first step.

Search Engine Optimization.

This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include,
Websites.
Blogs
Infographics.

Get to know your target group

Identifying the characteristics of your target audience is part of every market research. Without this information you can not possibly know how to attract the attention of your desired audience.Identify age, gender, place of residence, average income, and other facts that are important to your business.Second, you should use every social media channel according to their respective strengths.

Social Media Marketing.

First comes the plan which includes setting a social media goal .Set up new accounts,complete existing ones.Get inspiration.Create a social media calendar. Test, evaluate and correct your strategy. Determine which platforms suit you Facebook, Instagram, twitter,snapchat ,youtube, pinterest. Start your selection process with this list. Determine which social media platform works best for your business. Maybe it’s only one, maybe several or even all of them.

Facebook : The world’s most popular social media network with more than 2 billion users. In addition, Facebook also has the most regular users and is, based purely on the range, thus the most attractive network.

Instagram : Instagram owes its success to its visual approach. Successful marketing therefore has a lot to do with the appealing aesthetics of the shared content. According to a study claims the platform with 59 percent and the highest engagement level of all social networks for themselves.

LinkedIn : With more than 467 million users, the platform is the world’s largest careers network.

Twitter : With a limit of 280 characters per tweet, Twitter is known for brevity and spice.

Snapchat : The platform on which the content disappears is especially popular with younger users.

YouTube : If your brand has the resources, the best way to take advantage of the popularity of online video.

Pinterest : It’s the users who make this platform so unique. If you are looking for an inspirations on Pinterest.

This makes the network perfect if your target audience is going to be active, for example buying something or visiting your website.

Whenever possible: use pictures, videos and graphics

It does not matter which social media platform you’re on: focus on visuals as often as possible. In a study , 67 percent of marketing executives stated that they use visual content in social media because of the engagement effect. Whether images, GIFs and memes or videos: The integration of visual content in your social media posts is relatively simple. Just make sure the visuals are relevant to the content of both the post and your audience.

Work with the right tools

Save time and money with tools that make your social media work easier. In 2017, users spent an average of 135 minutes per day on social media. Your small business takes your time and attention in many ways you can not afford to spend more time on social media than you need to.
Using a social media management solution like Hootsuite can streamline your social media marketing activities and increase your productivity. Here are a few Hootsuite features that will make your life easier with the integration of different platforms. Hootsuite allows you to manage your presences across all major networks like Facebook, Instagram, YouTube and LinkedIn through a single dashboard.

Follow social media conversations about your business and respond

In today’s digital world, social media often replaces personal conversation. A prompt response to questions from your target audience will make your brand look more human. If you do not interact with your target audience, you quickly get the impression that you are not interested in their wishes. And that ultimately has a negative impact on your business. More than 80 percent of all customers expect companies to respond to a social media post within 24 hours. This is the result of a study in 2016. In addition, the interaction in social media offers the opportunity to present the unique character of your brand. Very effective to connect with your target group are, for example, posts with photos.

Plan content ahead and create more time for engagement

Of course it is important to share relevant content. Still, that should not give you time to actively interact with your target audience.

Be inspired by successful brands and their competitors

Do not hesitate to adopt successful strategy of other brands. Get inspiration from social media brands and try some of their tactics on your own social media channels. Track what your competitors are doing and let them stimulate you. Maybe a great idea can be adopted and adapted for your own campaigns.

Conclusion : Going through this plan will help you get an overview of the digital marketing landscape. After this, you have to make a choice: whether to dive deeper into the ocean of digital marketing or not... ???

On 1 Dec 2018